Knowledge Base

JetBlue – case study

Digital transformation drives fleet and passenger growth at JetBlue Airways


JetBlue accelerates its expansion strategy, using Oracle private cloud architecture to underpin its commerce platform and aircraft maintenance systems. Designed and managed by Cintra, the business-critical platform is empowering the airline to achieve its vision by enhancing customer experience, enabling agility across operations and supporting growth.

The challenge:

Despite the continued growth, it’s a tough market that’s sensitive to external factors, including economic conditions, weather and world events. Airlines also face volatile fuel prices, increasing fees, taxation and competition. To be successful, they need to offer high-quality customer experiences and maintain excellent safety, while streamlining operations to be as efficient as possible.

Digital transformation requirement

To realize these plans, JetBlue needed to transform some of its critical IT foundations to ensure they would support its continuing growth. Most notably, the underpinnings of its aircraft maintenance system needed attention, and there was also a need for a robust platform to underpin a new commerce application.

  • Airline has been transformed, with a platform for growth, agility and optimal customer experience
  • Oracle Private Cloud based on Exadata and ZFS. Designed, implemented and managed by Cintra
  • Cintra is JetBlue’s strategic Oracle partner, providing Oracle architecture services and Oracle managed services


“As a business, we’ve grown a lot since the migration to the Cintra-designed Oracle private cloud. We have benefited tremendously from the marked improvement across key operations, which gives us significant confidence that our platform has been well-designed, well-architected and is operationally well maintained and, as a result, able to sustain our rapid growth.”

Prem Abichandani, Manager of Database Administration, jetBlue

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