Knowledge Base

Targetbase – case study

Delivering a low-risk Exadata-to-OCI data platform transformation – on time and on budget


Cintra migrates the Targetbase data platform to an optimized Exadata cloud architecture on Oracle Cloud Infrastructure. The full project was delivered in less than eight months, to achieve on-prem cost-elimination, enhanced performance and cloud agility.

Targetbase is a leading digital marketing agency, creating deeply personalized customer experiences delivered through impactful creative, cutting-edge marketing technology platforms, insightful business intelligence and world-class data sciences.

“Cintra has been a great partner throughout our cloud evaluation and migration process. They brought expertise in Oracle Cloud, a fast, robust, low-risk migration approach and an outstanding team to work with.”

Chris Joos, VP Technology, Targetbase

Each Targetbase client depends on having fast and reliable access to large amounts of data. This data was hosted on-premises by Targetbase, using Oracle Exadata X5-2 machines. The Exadata machines were reaching end-of-life, and Targetbase was keen to eliminate on-prem technology costs by pursuing a cloud-first strategy.

Using its award-winning RapidCloud methodology and tooling, Cintra successfully moved these workloads to the Oracle Cloud.

Key outcomes

  • Transformation delivered within eight months, to eliminate $500K on-prem technology refresh costs
  • Cloud platform eliminates data center footprint and enables Targetbase to scale its business sustainably
  • Cintra architects high-performance foundations for business-important data workloads


Access the case study