Targetbase, a data-driven performance marketing agency within the Omnicom Group, initiated a strategic cloud transformation to align with its parent company’s Azure-first mandate. With critical Oracle workloads running on Exadata in Oracle Cloud Infrastructure (OCI), Targetbase required a seamless migration to OracleDatabase@Azure that would preserve Exadata performance, ensure business continuity, and meet aggressive timelines.

As Targetbase’s established Oracle managed services provider, Cintra brought deep operational knowledge of the existing environment alongside specialized Exadata and multi-cloud expertise. This combination enabled a low-risk, high-velocity migration while unlocking the full value of OracleDatabase@Azure within Azure’s ecosystem.